Coronavirus superimposed over office reports

A CFO’s role in helping navigate the coronavirus

April 2, 2020

The accounting and finance industry is evolving quickly. As digital automation, A.I., and other technologies transform our workplaces, the role of the CFO has changed too. A CFO is in charge of a company’s financial operations. This includes responsibility for internal and external financial reporting, stewardship of a company’s assets, and ownership of cash management. Increasingly, the role is more forward-looking and expanding to incorporate strategy and business partnership. Strong, steady leadership from firm’s financial leaders is critical for addressing immediate concerns about safety and survival, stabilizing the business in the near term, and positioning it for recovery. This is critical during challenging business times that the coronavirus has created. CFOs are key to ensuring that organizations not only survive the current crisis but thrive in the next normal.

Topics Include: Launch a Cash War, Develop Scenarios, Institute a Communications Plan, Bolster Productivity, Reevaluate Investments and Strengthen the Balance Sheet, Adopt a Transition Mindset When Reallocating Resources and Productivity Through Digitization.

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